A large factor in search engine rankings depends on inbound links to your website. A great link building blog I read is Point Blank SEO. Check it out if you need link building tips!
Buying Expired Domains For Links
One article I came across on there recently suggests buying up expired domains and then redirecting the links to your website. Here is the article >> http://pointblankseo.com/abandoned-domains
The method explained is basically buying the expired domain (which only costs the registration fee) then putting up a number of pages of content and linking back to your website.
Another method discussed is buying and hosting the expired domain then putting a 301 redirect from that domain to your website. A 301 redirect passes 95%+ of the ‘link juice’ from one website to another.
I was doing some link building shortly after I read the post and came across a website in one of my niches which was expired. Bingo! I thought. I bought it, put it up on my server and did a 301 redirect to my website. The website had about 20-30 links which isn’t that many but they were good quality links and worth £6 for the domain I thought….
Top Authorities’ Views
I could see the potential of this method of link building so did a bit more digging before I invested any more time and money in buying expired domains. It was lucky I did because I found this post from Danny Sullivan who is a global leader in SEO http://searchengineland.com/do-links-from-expired-domains-count-with-google-17811.
In this article Danny states that when the domain expires it loses its link equity. Hence there is no point in buying expired domains for their ‘link juice’ as it is precisely zero. There’s this article too with a conversation with Matt Cutts, Google’s webspam guy where he advises against the practise >> http://www.seroundtable.com/archives/019854.html
I have done more digging and there are webmasters who insist there can be benefits of buying expired domains for links. Others suggest buying domains cheaply before they expire from, for example, Go Daddy auctions.
It looks to me like the only possible way to gain the link juice from old websites would be this: Buy a domain from an auction before it expires (no content on the site at this point), rebuild the website using http://archive.org/web/web.php and http://www.majesticseo.com/to find what pages were on the old website. Link back to your website/s from the pages on your new site.
According to Danny Sullivan in his article on the subject above this method would not work. However, there are webmasters and SEOs using this method or similar who insist they are benefiting from redirecting link juice from old websites.
There’s a Pin In It
In the future if I have the time and inclination I may try building links using domain bought at auctions but for the time being I am leaving the method to one side. As for the domain I bought with the 301 redirect set up, I’ll just leave it, unless I become desperate for room on the server.
If you are an SEO/ webmaster who can clarify, feel free to dive in in the comments.
PS. If you are buying domains, expired or otherwise, I recommend TSOhost, they are the cheapest and best.